It’s the big picture of the company’s vision informing the marketing plan, which address the vital question: what tactics are you going to use to meet your goals and bring your strategy to life? It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. Building a strong marketing strategy lies at the foundation of any prospering, competitive business.Īs terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is.
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