Dell marketing strategy 20142/14/2023 ![]() ![]() ![]() Lenovo executives decided that English would be the official language of the new company and started learning it. Once Lenovo acquired the much larger but unprofitable PC division on May 1, 2005, for US$1.75 billion, the two sides discovered that they truly didn’t understand each other. Gina Qiao, who was a member of the Lenovo team representing human resources, recalls that she was completely baffled by IBM’s compensation and pension system. Yet they were dealing with executives from IBM, a sophisticated multinational active in 160 markets. Lenovo was an offshoot of a Chinese government research institute, and none of the leadership team had operated outside Chinese-speaking Asia. When Chinese computer company Lenovo dispatched a team to New York in 2004 to discuss acquiring the personal computer division of IBM, only one member of the team-the company’s chief financial officer-spoke English. In the beginning, it was cultural and managerial chaos. ![]()
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